In preparation for the exam students must:
- Engage with a range of theoretical perspectives
- Demonstrate a personal position on the issues
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Know about research carried out to discover audience practices and habits (this could be research carried out by themselves)
- Exam answers must have a historical, contemporary and future perspective, focussing mostly on the contemporary.
- Emphasise the active audience i.e. how people 'give meaning' to cultural products (media texts).
- Have an understanding of two different areas of the media ie. film, television, internet, magazines, etc.
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